Remote Work Tools to Support Company Culture

leadership motivation remote work Mar 08, 2023

Can you create a company culture in a company without a physical office? Company culture is about creating a sense of belonging, accountability, and ownership for every individual in your company.


88% of job seekers say they look at a culture when searching for new job opportunities, and the right strategy could even help to improve engagement and productivity. So, how do you maintain company culture in a world where around 22% of the US workforce is expected to be remote by the end of 2025?


The Tools for Building Company Culture


1) Project Management Tools. Productive and satisfying company cultures are built on trust. If you’re constantly messaging remote staff members to see what progress they’re making on a project, it’s just as ineffective as hanging over their shoulders in the office.

Having a project management tool helps to keep everything on track. Services like Trello, Wrike, and Asana show you how projects are progressing in your business without micromanagement. You can see who’s completing which tasks and who might be falling behind in their schedule.

There’s even the option to tag people on specific task boards so they get alerts when they need to check some new information.

2) Communication Tools. Communication is still essential in a remote environment.

Group chat services Slack and Microsoft Teams keep the conversation going throughout the day. But these services also allow you to create a separate social group where your team members can discuss things other than work. Remember, water cooler chat (the stuff not about the workplace), helps to build relationships between your employees.

3. Calendars and Scheduling Tools. People in a remote work environment often use more flexible schedules than their in-office counterparts. However, there will be times when you need to ensure that everyone is available.

For group meetings and announcements, a shared calendar can get everyone on the same page. Shared calendar and scheduling tools set expectations for your team members about when they need to be active and available for conversations. These solutions also come in handy when your employees need to arrange meetings with other team members who may not be in the same time zone.

4. Collaboration Tools. Video conferencing and team audio meetings are forms of collaboration, but you’ll also need tools that help people work on projects together wherever they are. For a company culture to thrive, information needs to be shared freely throughout your organization.

With that in mind, ensure that you have a system in place for sharing content over the cloud or working together on documents in real time. All staff members on your team, including in-office and remote workers, should be using the same collaborative tools. Whether it’s Microsoft Office or Google Docs, keeping everything in the same place reduces the risk of information silos and confusion for your teams.

5. Recognition Tools. What’s important to your business? Company values, such as fairness, trustworthiness, and accountability, should be evident in every interaction you have with your staff. Letting your employees know what matters most to your organization will help them to see what they need to do to excel in their roles.

Giving rewards and recognition whenever someone personifies one of the values that are important to your company will encourage everyone to exemplify these values. Reward the team members that act according to your ethos and talk to people who go in the other direction to give them guidance. Be careful not to chastise anyone, though. Instead, try and figure out what went wrong with feedback from your employee.

Long Distance Relationships Take Work

In the professional and the personal world, relationships from a distance can take work. It’s important to keep your finger on the pulse of your employees’ needs with regular feedback and surveys. Watch out for anything that might indicate issues with company culture.


Over time, you’ll learn what your employees need to feel like part of the team.